Hiring professional localization services isn’t just a nice-to-have anymore, especially if you want to compete globally with your business. If you want to deliver a best-in-class customer experience for your customers—no matter where they’re purchasing from you—then you need to think about more than just translation.

Localization is the process of adapting the full meaning of a piece of content for a new region, including translation, associated imagery, and cultural elements that influence how your content is perceived. Fully localized content resonates with users because it incorporates relevant cultural nuance to feel familiar instead of simply replacing English words with translated text.